Exhibition giveaways for UK marketers

Start with expected footfall, target engagement rate and event duration. Multiply to estimate handouts, then add a buffer for peaks, neighbouring stand referrals and multi-day attrition. Tier your plan: high-volume low-cost items for general interest, and a smaller quantity of 'keeper' pieces reserved for qualified conversations or demos. Brief staff to avoid handful grabs.

Useful, durable items with clear branding. Pens that write well, cotton totes, sticky notes, hand sanitiser, mints in tins, microfibre cloths and charge cables tend to travel home. Bulky novelties, flimsy flyers and anything awkward to carry are often discarded. Choose neutral colours and finishes that suit everyday use to extend brand impressions.

Screen print is efficient for textiles like totes and flat notebooks. Pad print covers pens, stress items and small hard goods. Full-colour digital works for stickers, cards and complex logos on suitable surfaces. Laser engraving on metal pens or keyrings adds permanence for a small run of premium keepers. Keep artwork bold and simple.