1. Who We Are
This website, aurora-merch-ai.co.uk, is operated by Aurora Promotional Merchandise, a trading name of Galpeg Ltd (Company No. 1233774), registered at 70 Hampden Road, Muswell Hill, London N10 2NX. We are the data controller for the personal data described in this policy.
Contact us about privacy matters at sales@aurora-pm.co.uk or 0344 770 4546.
2. What Data We Collect
We collect personal data when you interact with this site, including:
- Quote and enquiry forms: name, company, email address, phone number, and details of the products or campaign you're enquiring about.
- Cookies and analytics: if you accept analytics cookies, we collect data about how you use the site (pages visited, time on site, approximate location, device/browser type) via Google Analytics.
- Essential cookies: used to remember your cookie consent choice and support core site functionality (e.g. saved/compared products). These are set regardless of consent, as the site cannot function properly without them.
3. How We Use Your Data
- To respond to quote requests and enquiries (legal basis: taking steps prior to entering a contract, or our legitimate interest in responding to enquiries).
- To understand how the site is used and improve it (legal basis: consent, via the cookie banner).
- To meet legal and accounting obligations where an order or contract is placed (legal basis: legal obligation).
We do not sell your personal data, and we do not use it for automated decision-making that produces legal or similarly significant effects.
4. Cookies
We use two categories of cookies, controlled via the cookie banner on this site:
- Essential cookies — required for the site to function (e.g. remembering your cookie preference). No consent required.
- Analytics cookies (Google Analytics) — only set if you click "Accept all". You can withdraw consent at any time via the "Cookie Settings" link in the site footer.
Google acts as a data processor for analytics data. See Google's Privacy Policy for how they handle this data.
5. Who We Share Data With
We share data with third parties only where necessary to operate the site and fulfil enquiries/orders, including: Google (analytics, where consented), our website/hosting providers, and — where you place an order — the suppliers and print partners needed to produce and deliver your branded products. We do not share your data with third parties for their own marketing purposes.
6. How Long We Keep Data
Enquiry and quote data is retained for as long as reasonably necessary to respond to your enquiry and for a limited period afterwards for record-keeping, after which it is deleted or anonymised. Order and invoicing data is retained in line with UK tax and accounting record-keeping requirements (normally 6 years). Analytics data is retained according to our Google Analytics settings.
7. Your Rights
Under UK GDPR, you have the right to: access the personal data we hold about you; request correction of inaccurate data; request erasure; object to or restrict certain processing; request data portability; and withdraw consent at any time (this won't affect processing carried out before withdrawal). To exercise any of these rights, contact us at sales@aurora-pm.co.uk.
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been mishandled.
8. Changes to This Policy
We may update this policy from time to time. Material changes will be reflected by an updated "last updated" date at the top of this page.